The programme ‘101% Designed in Brussels’, that’s the Brussels creating talent. This programme is meant to internationally promote the most promising and innovating designers, and to highlight creativity in Brussels through their work. Every year, it encourages the presentation of the flagship Brussels design, selected by a professional jury, within the framework of international actions, thereby combining the dynamic market approach with the approach of creativity and production. These actions are conceived and organised within the framework of a close partnership between the Foreign Trade Department of the Brussels Capital Region and the Brussels institution for the promotion of this sector, Designed in Brussels. In 2010, these talents will sell their know-how at professional fairs and show, among others in Stockholm, Milan and London.